Digital marketing is one of the fastest evolving industries nowadays, therefore to stay ahead of competition, Digital Panda has to attract top experts and keep implementing new technologies into their everyday’s operations. In order to increase employees satisfaction and decrease administration costs agency decided to cooperate with Bot(force) in implementation of Artificial Intelligence into all possibly sectors of the company.

First bots were implemented into financial and HR procesess, such as invoicing, vindications and payrolls. AI got rid of human errors, and significantly increased speed and efficiency of those operations. Bots perform many complex tasks, like screening data, calculating commissions or processing payments, etc. In the next stage our team have also automated agency’s customers satisfaction surveys, reporting deliveries and agreements signings of new clients. However, the most complex and challenging process to automate was within data analysis in Google Ads that marketer manually screen everyday. Now with help of bots, they receive notificaitons based on each client’s personalized conditions about opportunities for optimization, which not only saves time but also highly increases emoplyees work satisfaction.